About Us
One waypoint at a time.
waypoint (n): a stopping point along a journey.
We don't believe that there is ever meant to be a final summit to human experience. As leaders, we are always seeking to grow, develop, both externally through what we create in the world, and internally within ourselves.
Waypoint Insights was founded with this in mind. We aim to be your sounding board and trusted advisors, whether it is for a leg of your journey, or for the long haul.
Asha Bauer, PsyD, BCC
Founder / Principal Consultant
Dr. Asha Bauer is a licensed clinical psychologist, leadership coach, and consultant based in the San Francisco Bay Area. Her research has focused on mindfulness, trauma, resilience, and the utilization of technology as a force for social good. She obtained her B.A. in Psychology and English from Barnard College of Columbia University, and her M.S. and Psy.D. in Clinical Psychology from Indiana State University.
Bringing in thousands of hours of experience across the clinical and coaching fields, Dr. Bauer has many years of training in evidence-based practices as well as deep expertise in the science of motivation and behavior change. She is energized by opportunities to disrupt, innovate, and build platforms and companies from the ground up. She has served as an advisor for early stage startups, and has led the strategy and implementation efforts for scaling new teams, programs, and initiatives, with a sharp eye towards balancing speed with sustainable growth.
Dr. Bauer currently leads the coach development strategy at BetterUp, a technology-enabled human transformation platform, where she serves cross-functionally as an internal consultant and public figure. Previously, she conducted research on digital health, blended care solutions, and coaching at the National Center for PTSD.
Most of the time, Dr. Bauer can either be found in her home in Oakland snuggling with her cat, or out in the wild in the converted sprinter van she shares with her partner, where she enjoys rock climbing, backpacking, and watching the sun rise over a good cup of coffee.