Waypoint Insights

Chart your course.

Evidence-based solutions for leaders and organizations.

We help leaders, teams, and organizations drive innovation and sustainable growth through research-backed consultation services.

User Research & Product Strategy

Comprehensive user research
Behavioral science validation
Product development strategy

Learning & Program Development

Leadership development programs
Learning experience design
Content subject matter expertise

Leadership & Executive Coaching

Executive presence and mindset
Team building and growth planning
Emotionally attuned leadership skills

Unique expertise, tailored to you

Trusted thought partnership.

Dr. Asha Bauer is a licensed clinical psychologist, board certified executive coach, and principal consultant at Waypoint Insights. Her research has focused on mindfulness, emotional intelligence, resilience, and the utilization of technology as a force for social good. She has thousands of hours of experience spanning across her work in the clinical, coaching, and consultation fields, and has worked as an advisor, people leader, and principal level consultant for fast growth digital health and talent development startups. Dr. Bauer has deep expertise in working in highly cross-functional spaces, and is passionate about building leadership development programs, coaching executives with a focus on fostering emotionally attuned leaders and teams, and consulting with early to mid stage companies, with a particular interest in startups dedicated to healthcare innovation.

Why Choose Waypoint?

Deep scientific expertise
Gritty startup mindset and approach
Innovative research design practices
Centered leadership approach

Walking the talk

Dr. Bauer played a pivotal role in shaping the clinical, ethical, and operational backbone of the BetterUp Ready platform. She was the architect behind the Care Guide program, establishing it as a scalable and ethically grounded model to support members navigating complex emotional and mental well-being needs.
Doran Oatman, LCSW
BetterUp Product Lead, Ready
Your coaching has been a life raft to me in the sea of entrepreneurship. It moves me out of that swirl ... to a place where I'm able to see and take that next clear step that is right in front of me.
Dr. Adrienne Oliver
Poet-Educator, Writing Mentor
You leveraged open-ended questions to evoke stories...and followed up with the appropriate amount of directional guidance and supportive feedback ... we are lucky to have you as a member of the team.
Andrew Riesen
CEO, Heard Mental Health

Leadership is a journey. Let's trail blaze together.